The decoy is milder. The shared name is not.

The gap between $19.99 and $39.99

SmartSGI's single-device grid now runs $19.99 for one month, $39.99 for three months, $49.99 for six, $79.99 for a year and $119.99 for two years.

Look at the first two figures. One month costs $19.99. Three months cost $39.99. The two additional months therefore cost $20 between them, or $10 each — about half what the first month costs. That is a softer decoy than August's $4 extra months, but it is still a decoy. Nobody has an internal sense of what a month of IPTV ought to cost, so the $19.99 card is there to make $39.99 feel like the grown-up choice.

The effect is that SmartSGI's rational entry is still a three-month commitment at $39.99. That matters, because a quarter is a poor way to test an IPTV service. You want the shortest possible window to check peak-hour performance before committing, and SmartSGI has priced the true one-month test at $19.99 against $14 here.

How the rest of the grid compares

Against Smartiflix at the same terms, SmartSGI is level or more expensive at every point where both publish a price:

• One month: $19.99 vs $14 — Smartiflix by $5.99, still the widest gap at the short end
• Three months: $39.99 vs $36 — Smartiflix by $3.99
• Six months: $49.99 vs $47 — Smartiflix by $2.99
• Twelve months: $79.99 vs $69 — Smartiflix by $10.99
• Twenty-four months: $119.99 vs nothing comparable — Smartiflix does not sell a two-year term

Where SmartSGI is actually better

SmartSGI publishes a 7-day refund window. Smartiflix does not publish a fixed guarantee period; its refund policy is assessed case by case. On stated terms, that is a straightforward win for SmartSGI, and a buyer who wants a written window to fall back on has a real reason to prefer it.

Two caveats belong with that, both honest rather than defensive. A published window is a promise, not an outcome, and in a category with no regulator the enforcement mechanism is your card issuer rather than the seller's policy page. And seven days is short — short enough that you need to test deliberately during it rather than installing the app and coming back next weekend.

SmartSGI also sells a 24-month term, which no other provider in our comparison set offers except Trimix. Whether that is an advantage depends on your appetite for prepaying two years to a company with no published trading history, which we would put low.

The claim that travelled, and the one that did not

The shared “Anti-Freeze™ 9.8” string is the interesting artefact here. Branded feature names with trademark symbols are supposed to be the one thing a company does not share with a competitor. Its appearance on both sites suggests both storefronts inherited their marketing copy from the same upstream source.

What is telling is that the channel claim did not travel with it. SmartSGI advertises 34,000 live channels and 130K VOD; Smartiflix advertises 61,000 and 180K. If the two are drawing on related infrastructure, one of those pairs of numbers is being generated by the marketing department rather than counted.

That is the useful lesson from this comparison, and it generalises well beyond these two brands. Across the nine providers whose own pricing pages we could read, channel claims run from 20,000 to 61,000 — a spread of more than three times, with no audited list published anywhere by anyone. The number on the homepage is a positioning decision, and it should carry roughly no weight in your choice. Our guide to choosing a provider sets out the checks that do carry weight.

Which one to buy, and why

For most buyers, Smartiflix is the better purchase here, and the reason is concrete rather than promotional. The cheapest way to find out whether an IPTV service works in your home is a single month, tested during busy evenings, and Smartiflix sells that month for $14 while SmartSGI sells it for $19.99 and still structures its grid to make the three-month card look like the sensible adult.

SmartSGI genuinely wins on the published refund window, and if a written seven-day guarantee is what makes you comfortable pressing pay, that is a legitimate basis for choosing it. It also wins by default if you specifically want a two-year term, though we would advise against wanting one.

What neither company gives you is any way to verify capacity before paying. That is unavoidable in this market, and it is why the amount you risk on the first payment matters more than any feature list. Start on the shortest plan available, test it when the network is busy, and extend only once it has held up.